During this pandemic, most of us hesitate to visit brick- and mortar stores, so it boosts online sales and many department stores have been having a hard time finding new strategy on how to attract customers again.
Let me share the endeavor of one of the biggest Japanese department stores named Isetan Mitsukoshi. They launched a new app which could give customers new a shopping experience.
In this said app, customers can receive product recommendations based on their preference, plus the app can connect customers with their salespeople through videoconference, so they can virtually see the items available in their store.
They set a trend using a hybrid shopping experience of both online and offline, and it may become the standard for the new era.
Source:
Isetan app brings in-store shopping experience online amid pandemic
https://www.japantimes.co.jp/news/2020/11/25/business/corporate-business/isetan-app-coronavirus-shopping/
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