The Digital Marketing mistakes of "Emily in Paris"

"Emily in Paris" is the new netflix sensation. A series which follows Emily, the protagonist, as she moves from NYC to Paris to provide "the american point of view" to a marketing firm.

The show focuses a lot on digital marketing and social media, mainly Emily's social media pages. However, it makes three key mistakes when a dressing this topic.

1. Misguided use of hashtags.
The argument that Emily's posts are fairly inconsistent, seems to point that she would not be able to have grown her followers based my the magnitude she did.

2. Followers growth
Emily was able to jump from roughly 50 followers to over 10k in less than 6 months.
This escalation seems to be fairly impossible given that there was no specific event(s) that could fuel such growth

3. Emily's social media content
Most of Emily's content would rank fairly low on relevance on social media. An example would for example be a selfie eating a croissant. Particularly when there isn't even a mention of the place or a suggestion.

https://www.entrepreneur.com/article/358972

Miguel Fernandes