Does digital advertising actually work? This interview points to a “subprime attention economy”. Most of the argument made by the author in this interview is centered on how it most tech platforms do not "back up" the claims they make in the correlation of purchases to actual conversions.
This is a thought I've had a lot through the class. The attribution of certain ads (especially when the benefit is merely "awareness) is weak. I think I am also within a generation that is very skeptical of ads. Perhaps a better argument would be that the type of advertising that is actually effective is shifting and varies based on the user.
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