https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/mobile-casual-gaming-trends/
The article breaks up recent, pandemic gaming behaviors into 3 main trends:
1) Casual Gaming Trends are on the Rise
There is, across the board, an uptick in spending. This can be in the form of in-game spending or purchasing a new game entirely. This presents two opportunities for marketers. Marketers can first focus on acquiring this new "casual" audience at a lower cost. Since 40+ percent of new gamers plan to continue gaming, marketers can also consider cost-per-action (vs. install) to develop more engaged users.
2) Deeper Engagement and Longer Quests
The author encourages app campaigns to increase engagement - citing King (the maker of Candy Crush) as a prime example. King was able to reengage lapsed users, achieving a better ROI and cost per acquisition.
3) The Power of Power-Ups
Companies can incentivize users to watch video ads with "power-ups and boosters." Over one third of users will engage with the ads receive these incentives - more recently coined as "rewarded interstitials."
And this is just mobile gaming. I'm sure that console gaming (PlayStation, Xbox) has also increased in popularity throughout the pandemic.
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