As brands try to find new ways to engage with customers, they tend to land on social media. The social media content game is not easy to win, but creating engaging content only helps build your brand and acquire new customers. With covid, brands are trying to stay as relevant as possible through social media, trying to emphasize how their product is the right kind for the current times we are in. Across the board, companies are seeing that how-to videos on social media are getting the right kind of engagement, as a lot of families are home right now looking for activities to do. They are also adjusting their posting schedules, as now people are looking at their social media at different times than they normally do. With covid, many companies have cut their ad budgets and are choosing to spend the majority of what's left on social content, increasing the importance of social content marketing. Something like an ocean spray ad on TikTok can go viral, and be ten times more valuable than any paid internet ad.
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/10/the-next-era-of-social-media-marketing-is-here/?sh=6f7797361b9a
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