Google Improves Ads for Mobile

Source: https://www.blog.google/products/ads/local-ads/

Mobile phones have fundamentally changed many aspects of the world, and marketers have been embracing their importance. Over the past several years, marketers have substantially increased the amount of ad spend allocated to mobile, both on browsers and in apps, in an effort to reach customers on their preferred and most-used device. Also recognizing this trend, Google has made substantive changes to its ad platform on mobile to help marketers reach their goals.

The latest installment from Google includes expanded features to assist retailers in targeted local and shopping campaigns. The local campaigns were designed to drive traffic to nearby store locations by geotargeting mobile users, and the shopping campaigns expanded capabilities for consumers to purchase items online and pick them up in the store. These ads are more seamlessly integrated with Google Maps, providing even more convenience for the potential consumer. These new features were impeccably timed as the pandemic continues to rage on and the holiday season is approaching, and retailers are embracing these new innovations to help them meet sales targets.

Google’s continued focus on seamless integration has helped the tech giant remain at the forefront of innovation, further solidifying its leading position in the tech world. The debate continues as to whether Google has monopoly power, but there is no doubt that it provides great services to its customers.