Content Marketing Trends for 2021

 Content Marketing Trends for 2021

Link: https://www.convinceandconvert.com/content-marketing/content-marketing-trends-to-keep-in-mind-for-2021/

Content Marketing has been a big component of digital marketing for quite some time now.

As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve content marketing strategy—now more than ever.

Key trends are:

1. Growing Competition: With more businesses investing more in online marketing, the competition is inevitably growing. These days, we are all forced to invest more time and money into getting the content noticed. COVID has accelerated this trend.

2. Content becoming an integral part of the buyer journey: Consumers turn to technology to fulfill an immediate need. Google claims that more than 90% of their users use devices for help and inspiration while in the middle of the task. Content needs to fulfill those immediate needs and do a good job of making answers easy to find. Tools like Text Optimizer help create content in the problem/question + solution/answer format, allowing you to address popular questions on any topic.

3. Content driven remarketing is picking up: Content-driven personalization is about encouraging your returning site users to continue whatever they were doing when they initially left your site. Tools like Finteza allow to create personalized experiences for your site returning users to engage them further.

4. Streaming video content is getting popular: As in-person meetings and conferences are still mostly impossible, video streaming has become even more popular than it was last year.

5. Multi-channel marketing is more important than ever: Finally, being everywhere is more important than ever because consumers are quickly adapting to new technology and exploring new channels.