One of the trends in digital marketing is OMO. OMO, which stands for Online Merges with Offline, refers to a new retail marketing solution that incorporates offline business into an online one.
Rakuten, one of the dominant e-commerce and online retailing companies in Japan, and Tokyu established a new company to provide and seek new digital marketing solutions.
Tokyu is a Japanese multinational conglomerate holding company headquartered in Shibuya, Tokyo. Its business includes a railway company and brick-and-mortar supermarket and department store. Rakuten and Tokyu aim to foster new purchasing habits and customer experiences by combining their assets and data in their operations. Some businesses just cannot be completed by one company but multiple companies can explore new business opportunities by leveraging on their strengths.
Amazon has had the largest market share of online sales in Japan until now, and we are watching to see if Rakuten can regain its market share with these new initiatives.
Source;
How to Successfully Merge Offline and Online
https://www.qminder.com/merging-offline-online/
Rakuten, Tokyu establish tie up to offer digital marketing solutions
https://japantoday.com/category/tech/rakuten-tokyu-establish-tie-up-to-offer-digital-marketing-solutions
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