As Digital Assistants continue to penetrate our everyday lives and change the way that both older and younger generations interact with technology- marketers will have to discover how to convey their unique brand traits through these platforms. Brands will have to increasingly rely on sonic branding.
Some brands have already built strong sonic branding (ie. Netflix, McDonald's) but in a world where people are ordering goods through their digital assistants, it will become even more important. When choosing a sonic sound It needs to be distinctive but also something that won't get annoying after repeated listening. Additionally, companies will need to consider the UX by determining where the sound will play within the customer journey.
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