Amazon ads have 20% higher ROI than average brand marketing

Analytics partners conducted a study that concluded Amazon has a 20% higher ROI than an average marketing brand. 

This finding enhances the importance of ecommerce in the current marketing world, and it's perhaps one of the reasons contributing for Amazons marketing revenue to have risen +50% last quarter.

It's also interesting to see that the growth of display ads suggest for non-amazon sales has been increasing while search engine paid ads have also been increasing. These results suggest ecommerce is improving its reach and amazon is using it more efficiently. 

https://www.marketingdive.com/news/amazon-ads-have-20-higher-roi-than-average-brand-marketing-study-finds/588672/