Millions of people in the world are suffering with the ongoing pandemic and billions were impacted having to change the way they live their lives. Those fortunate enough were able to set up a home office and keep their jobs, while others just tried to avoid going to other places rather than work or groceries markets. Companies had to adapt to the new reality and most of them had to come up with cost cutting plans that often involved the marketing budget. But now, after realizing that the pandemic won't disappear so soon, companies are investing again in ads and they need to pay attention on what has changed since the beginning of the year.
A few of these new trends are listed below:
1) Data driven consumer behavior: now more than ever marketers need to be aware of customer preferences and use data analytics to narrow down their targets and reduce advertising spending
2) Localized digital marketing strategies: given all the different restrictions that the pandemic imposed, marketing team need to find ways to connect with local customers and make sure that information, such as working hours or temporarily closed, gets to them.
3) Creating a healthy space for customers: companies need to be conscious that most customers are afraid to leave their homes due to the threat of the virus, so showing that companies do care about sanitization helps customers take the courage to enter their places.
4) Communicating brand purpose: events and discussions such as the black lives matter or even the pandemic itself suggest that companies that have a clear purpose and stand for it might have more loyal brand advocates in the future.
Although this list is far to be exhaustive the topics above are quite relevant to think about before advertising and one thing is certain: the post pandemic marketing will have several elements that will be different from the pre pandemic one.
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