How is Generation Z Transforming Digital Marketing?

Each generation has some unique characteristics. This is evident on people's preferences, the way people behave and the decisions that are made.

This also applies to Digital Marketing. The channels and content to engage Generation Z must be different from the other generations.

 - Generation Z is the first fully technological generation. Most of them have never known life without social media and smartphones

 - Generation Z also seems to be very active concerning social causes. In an era where everyone can have a voice in society, through internet and social media, Gen Z is making itself be heard in the world.

 - Influencers are becoming increasingly relevant, increasingly bigger in numbers and increasingly younger. This comprises a completely new way for brands to market and promote their products

 - There are however, still some unknown points. Generation Z is just now joining the workforce. One of the major challenges in the future will be to understand how this generation will manage their lifestyle and what preferences they have.

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Miguel Fernandes