Amid the craziness of 2020, it is heartening to see a well thought out ad that brings not only the holiday spirit but also a warm message that is meaningful for us all. The latest ad "The Greatest Gift" tells the story of Santa talking to his elves via conference call and encouraging them to think of a better gift for the year. Eventually, one of the elves thought of the idea of packing "togetherness" into the gifts, bringing people the moments that they spend with their families, including grandma's cooking, grandpa's stories, and family snowball fight. Besides the upbeat message, the ad is also "full of all the quirks and annoyances 2020 has brought", including being stuck indoors, spouse walking into the background of video call, and talking on mute. These witty details throughout the short firm really strike a chord for the viewers who have certainly been through a lot in the year, and resonated with the audience on an emotional level.
This holiday season has certainly been challenging for advertisers who are looking to celebrate the holiday spirit while being cautious with social gatherings and large family reunions. The Xfinity ad certainly did a great job of accomplishing both while building a natural connection with the viewers. It is certainly worth noting for all the marketers out there.
Reference:
https://www.adweek.com/agencies/frustrated-by-2020-steve-carells-santa-finds-holiday-joy-in-ad-for-xfinity/
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