Try searching "best SEO tactic's" and you will be bombarded with opinions, paid services, and advertisements. A recent Google search for this very phrase yielded five large, paid search results before displaying two actual search results, then four more paid advertisements.. On some level, you might use the search results page as a proxy for each service's potential impact on your business. If an SEO consultant can move their own results onto Google's Page 1 (where nine out of eleven results were ads), they might be able to do the same for you.
After reading quite a few of these websites, blogs, and advertisements I've identified three common trends that web designers should keep in mind.
Create Relevant Content
It might sound overly simplistic, but well designed, relevant, easy-to-navigate content can serve as an extremely effective draw to your website. Plus, regardless of how well optimized your page is for search relevance, unless your content provides value to users right now, it may not generate value in the long-run.
Identify Topic Clusters
With emerging trends often relying on a long tail of terminology, it might be best to design your SEO tactics around topical clusters, demographics, communities, or other broad targets to avoid missing out on ad campaigns targeting the wrong keywords or niche focus areas.
Mobile, Mobile, Mobile
Mobile web-browsing is booming, and search engines know this. Using tried and tested templates for mobile web design will help your company deliver a better user experience to mobile browsers, and directly impact your search relevance.
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