https://techcrunch.com/2020/10/27/tiktok-invests-in-social-commerce-via-new-shopify-partnership/
Shopify partners with TikTok- in an effort "to make it easier for Shopify's over 1 million merchants to reach TikTok's younger (highly engaged) audience and drive sales." Merchants will be able to create and run digital marketing campaigns from the Shopify app. While campaign costs will vary, the newly available ad tools will allow merchants to target audiences across demographic characteristics (age, gender, etc.) as well as track the campaign's success (or lack thereof). This is an important opportunity for Shopify as "TikTok is one of the world's fastest growing entertainment platforms." This partnership comes at the right time - as social commerce continues to gain momentum. Competitors, like Instagram, just redesigned its home screen to include a designated "Shop" tab.
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