Source: https://www.insider.com/instagram-update-new-layout-hate-reels-shop-notifications-james-charles-2020-11
Instagram recently rolled out an update to their app layout, moving the Notifications and New Post tabs up to the header, and replacing them with Instagram Reels and Instagram Shopping tabs. This shift signals a significant change to Instagram's strategy as it seeks to maintain its dominance in the social media space.
"Reels" is a direct competitor with TikTok, which has built a community of users around a variety of short-form content. However, Reels has generally been negatively received by Instagram users & influencers, who claim that the feature wasn't wanted and that placing it in premium screen real-estate was unnecessary. Furthermore, much of the Reels content on Instagram are simply cross-posts from the TikTok platform, suggesting Instagram has yet to develop a community around the new feature.
The Shopping tab allows users to browse and purchase products in-platform, and provides a new channel for businesses to promote and sell products. Again not a "core" function of the app, users are upset that it's been placed in such a front-and-center location. We have yet to see whether the backlash will force Instagram to revisit their old layout, but for now it appears that the app is full-steam ahead on its new features.
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