Chatbots are an emerging form of digital marketing with a wide variety of applications. Some key benefits of a chatbot include 24/7 availability and automation of responses to the most common customer inquiries.
A chatbot can be used throughout the marketing funnel:
1. Awareness - Chatbots can be used to enhance or augment customer awareness. For example, a chatbot can direct a customer to personalized, popular, or sale items on your website.
2. Interest - When a potential customer is interested, they typically seek additional information with which they can use to make their purchase. A chatbot can directly provide or link to commonly used decision-making information such as customer reviews, warranties & guarantees, or pricing information.
3. Decision - Chatbots can be used to actively push interested customers towards a decision point. Chatbots can leverage the visitor's in-site behavior to prioritize and customize decision propositions.
4. Action - Chatbots can reduce friction between the decision-point and point-of sale. Many bots are equipped to perform the transaction right in the chatbot function, and they can also perform upsell and cross-sell functions.
There are a wide variety of applications for chatbots, and their prominence continues to rise as small-business-friendly and affordable options proliferate across the web.
For a more detailed readthrough of applications, see the following source article: How to Use Sales Chatbots to Optimize Sales Funnel | Landbot.
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