How Does Tik Tok “For You Page” Work?
TikTok users in the US has soared to more than 91 million by June 2020. As an active user myself, I’ve been curious to learn how TikTok creates my “fyp” (for you page) that caters to everything I am interested, ranging from cooking to dating advice and even plant tips.
After digging the internet to find out how the fyp works, here are some ways the page is curated to meet every users’ interest and needs.
1. Interaction
Tiktok collects how people interact with videos, considering which videos they liked, commented, shared, or saved. This is similar to Instagram’s algorithm, leaning into providing more videos users interact more with. The biggest differentiator though is based on the video completion rate. A use who finishes the video will get more videos similar to the ones they watched in full, making it important to hold people’s attention to stay relevant on the fyp.
2. Hashtag Usage
The algorithm also reflects the hashtags that were searched by the user to bring up videos similar to what was searched. That’s why some videos will have hashtags that aren’t necessarily relevant to the video, in hopes of getting more views and exposure.
3. Video Push
If a video gets more engagement, then it receives more push to reach more people. In other words, this is how videos go viral as it feeds on the growing engagement and likes.
Now that I have an idea of how TikTok algorithm works, I will revisit this topic one day hopefully as an influencer at that point.
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