What brand actions on social media are most effective in prompting consumers to purchase

 According to Sprout Social Index, brand actions that were most likely to elicit consumer purchase are as follows:

1. Being responsive (48% consumers are more likely to purchase)
2. Offering promotions (46%)
3. Providing educational content (42%)
4. Sharing interesting visuals (38%)
5. Being funny (36%)
6. Offering exclusive content (35%)
7. Providing behind the scenes content (27%)
8. Trash talking competing brands (10%)