Since we are discussing about social and content marketing strategy and we are also doing group projects for our client, I found it would be very helpful to share the latest 5 tips provided by Facebook to maximize Ad performance.
2. Position your products
3. Say it with words
4. Create branded packaging
5. Spend strategically
"Advertise to people who have visited your website, app, store or Facebook Page, or who have already purchased your products or services. Retargeting people who are already familiar your brand gives them another opportunity to consider your products."
Indeed, retargeting can be highly effective - some research has shown that customers are up to 70% more likely to convert when retargeted with display ads.
Source:https://www.socialmediatoday.com/news/facebook-provides-new-ad-copy-tips-to-help-maximize-performance/588585/
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