Link: https://neilpatel.com/blog/facebook-marketing/
This link gives a basic guide on Facebook marketing for beginners and the important elements of Facebook marketing.
The important elements are as follows:
1. Know if your audience is on Facebook and what are the exact features they are using
2. Market through Facebook Pages
a. Setup new brand page by following best practices from other brands
b. Market on already that are already established
3. Use groups, marketplaces and jobs to build a community around your product
4. Targeted Advertising - Make custom ads and target them to your exact customer demographic through the right channels
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