Digital can't do it all - at least in politics

 The 2020 election will be remembered for a lot of reasons, but one that may slip through the cracks is the enormous amount of money poured into digital advertising. Huge amounts of cash were poured into political advertisements and the physical ground game was neglected (particularly by the Democrats due to covid risks). What is clear from the underperformance between polls and actual performance on the Democratic is that a huge amount of digital political advertising was tuned out and did not drive increased turnout on election day. While digital remains an important tool in the arsenal, building a local physical team is critically important.