Companies should consider Amazon for advertising, as an alternative to the obvious option of Google Ads.
A study found that Amazon ads have on average 20% higher ROI than average brand marketing. In addition, nearly half of paid Amazon paid display advertising impacted non-Amazon sales. The results show the importance of Amazon as an advertising channel.
The high rate of non-Amazon sales for Amazon display ads show how consumers often use Amazon as a shopping comparison tool but end up buying elsewhere. On the other hand, the high rate for Amazon sales for paid search points to how shoppers are ready to make their purchases when they are searching on Amazon.
Source: https://www.marketingdive.com/news/amazon-ads-have-20-higher-roi-than-average-brand-marketing-study-finds/588672/
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