In an era where the largest, richest "AAA" video game studios seem to release blockbuster titles each quarter, and a countless array of indie developers release noteworthy and buzzworthy games each week, gamers are facing a seemingly endless selection of options. Futher, each developer seems to want to design the next game that will capture 100+ hours of your time, with add-on paid content and replay-ability measures becoming common-place. For these reasons, marketing efforts are crucial as studios try to win over games. This article highlights a few particularly successful and creative campaigns.
Red Dead Redemption 2:
Knowing that gamers have been waiting for this sequel for years, all Rockstar Games needed to do to build hype about the release of Red Dead Redemption 2 was release was a single tweet, with a faded, jagged Rockstar logo set among a deep red background.
https://twitter.com/RockstarGames/status/787639249864630273?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E787639249864630273%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Ftrendjackers.com%2Fgreat-examples-of-modern-video-game-marketing%2F
Witcher 3:
A video game that will draw in gamers for dozens of hours often requires an immersive, emotional plot. CD Projekt Red understands this, and responded by releases a series of cinematic trailers for its upcoming Witcher 3 game that feature such high levels of production value and storytelling, that you'd think you were watching an excellent adaptation of Game of Thrones or Lord of the Rings.
Fallout 4:
Major releases of known game franchises often come many months (or years, in the case of Red Dead redemption) after the initial announcement that the game is in design and will be released one day. Fallout 4 decided to announce its release date just 5 months after announcement. This helped create buzz as games didn't need to wait a tremendous amount of time to play this much anticipated game.
https://trendjackers.com/great-examples-of-modern-video-game-marketing/
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