With the pandemic, many people have adopted new habits, being online shopping one of them. A few statistics are noteworthy of our attention.
- When it comes specifically to holiday shopping, 37% of shoppers plan to purchase more online this year than they did last year.
- Moreover, 31% of shoppers said they would use social media and 25% said personalized campaigns could trigger a holiday purchase.
- Although 44% reported a significant reduction in income, 82% affirmed they would spend the same or more as last year on big holiday deal events.
This is a great opportunity for brand and marketing leaders to connect with a large number of consumers who adopted new habits. Digital marketing will play an even greater role on holiday sales this year.
Source: https://marketingtechnews.net/news/2020/nov/24/understanding-changing-consumer-behaviours-this-holiday-season-and-how-marketers-can-gain-confidence-into-2021/
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