The future of marketing jobs

     As the marketing world evolves towards the digitalized era the people who once worked as marketers need to keep themselves updated about the new features and tools that the digital marketing enables, but this is no easy task. The increasing demand for specific skills in this area forces countless marketing employees, who have been working with their creative side for several years, to dive into a quantitative world and measure campaign results in a different way. The skills transition can be so hard that companies might want to hire a different set of people to perform some specific tasks, or even use contractors to manage their digital marketing.    

    This evolution is happening so fast that recruiting companies are facing challenges to fill all the vacant positions. According to Forrester Research, in 2019 digital marketing accounted for 35% of all marketing budget, achieving a $100B mark. In 2017 there were over 180,000 job postings for digital marketing skills but not enough people to fill them. Another problem was that companies realized a greater gap in the college education and the needed skills to work in digital marketing, as they would prefer students who have experience running campaigns. 

    Besides this shift in marketing skills, some experts bet that other jobs related to marketing will explode in the future, such as mood and empathy manager, data ethnographers, neuro A/B tester or sixth sense analyst. According to the Marketing Tech blog, the marketers of the future must have an "agile mindset coupled with an ability to adapt to consumer dynamics that can switch at warp speed".

    While it is uncertain whether these specific jobs will gain traction in the coming years, one point is clear: marketing jobs will keep changing as techonology evolves.

Sources: https://marketingtechnews.net/news/2019/aug/29/new-marketing-jobs-which-will-emerge-next-decade-creative-data/, https://blog.ladder.io/digital-marketing-jobs/#ja3yw178wamj9brv3smgxg