While the world is currently watching as COVID-19 spikes continue to rebound all throughout the world, consumers are being forced to find new, safer measures to continue to make purchases. U.S. consumers spent $21.7 billion online in the first 10 days of the holiday shopping season; equating a 21% jump from 2019. The reason for this is due to the fact that 63% of consumers are no longer going into stores due to concerns over the potential health risks resulting from COVID-19. These numbers don’t take into account the potential “unpredictable factors, including an economic stimulus package and lockdown restrictions” that researchers believe “if they materialize, we expect online spending to be even greater.”
That said, many traditional retailers now need to employ omnichannel services to ensure they are able to continue to stay on pace with the strong e-commerce sites, such as Amazon. While its been proven most vital to maintain a strong foothold within the e-commerce world, surveys have also revealed that “shoppers were also more likely to purchase from a retailer that employed omnichannel services, such as in-store appointments, curbside pickup and virtual appointments.” The most useful option in providing consumers with the feeling of safeness when shopping has proved to be virtual appointments.
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