The food giant is expecting to surpass $10 Billion in digital sales this year, a lot thanks to their commitment to invest in technology as drive-through voice technology, mobile contactless ordering which enabled McDonalds to decrease service times by 30 seconds in one year.
The new McDonalds loyalty program coming in 2021 is targeting customers to tailor their offerings to them. By understanding costumers consumptions patterns there will be an immense opportunity for the chain to leverage their database and improve their digital marketing efforts.
https://www.marketingdive.com/news/MyMcDonalds-loyalty-program-digital-drive-thru/588750/
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