Monday, November 09, 2020

Holiday cheer and pandemic trends: Shutterfly’s new holiday campaign

Shutterfly just premiered its “Let Good Fly” ad campaign for the 2020 holiday season, which will run for six weeks across various online, radio, and social media channels. The campaign encourages consumers to send photo gifts (cards, albums, mugs) to loved ones. Shutterfly’s ad highlights the unique world we find ourselves in in 2020 spotlighting various pandemic trends that have emerged, like homemade bread baking and DIY haircutting. Shutterfly is using humor, lightheartedness, and creativity to inspire people to share memories in this otherwise crazy time.

Did anyone else make a pandemic album to remember this wild time?! I did 😊

Link to the ad: https://www.youtube.com/watch?v=_p4ACgOPhgM

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