It's finally here! The 2010 FIFA World Cup officially began last Friday, which marks the start of the first social media World Cup. One can't help but to think how far we've come since the explosion social media over the last four years. Considering it's the biggest media frenzy there is and viewers all around the world tune in, social media strategies will be the focus of advertisers.
Sony Ericsson, a major World Cup sponsor announced that they are focusing their advertising dollars on social networking rather than traditional marketing tools. Sony launched what they are calling the Twitter Cup, which will pit tweets from countries participating in the games again each other. Coca-Cola also intends to run an ad exclusively focused on social media during the tournament. FIFA, however, has not taken full advantage of this opportunity. Although FIFA developed The Club, their social network consisting of 1.6 million users, many are surprised they haven't created a Facebook application to join together the global elements of the tournament.
So who will win? Time will tell... From a social media standpoint, aggressive offense is key. Advertisers must tenaciously position themselves for expansion so they can gain exposure and leverage this unique opportunity the World Cup brings. For more information see the article by clicking on the link http://blog.hubspot.com/blog/tabid/6307/bid/6075/The-FIFA-World-Cup-The-Biggest-Event-in-Social-Media-Yet.
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