Strabucks has just announced that it will provide FREE, timed unlimited internet wireless connection in all of its US stores. This is the result of a partnership with AT&T, the largest hotspot provider.
The service will be free of charge and will not require a registration. In the past, in order to log in, users needed either an AT&T account or a Starbucks card.
On top of this, Starbucks has also announced that it will provide free access to paid content (e.g. Wall Street Journal website or iTunes downloads) on laptops, tablets and mobile phones. The rationale for content providers is that they will get advantage from these partnerships by expanding their customer base.
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