http://paidcontent.org/article/419-scribd-publishers-are-wasting-time-money-effort-in-creating-ipad-apps/
Magazine publishing companies have taken a beating as their customers have migrated in droves to free content on the internet. Apparently there is a company called Scribd, an online document marketplace, that may give hope to the rapidly declining publishing industry. Forbes is the first to work with Scribd to create a digital magazine replica which will allow for interactive content and ads. The advantage that Scribd offers over existing apps like Wired is that the content is much less bulky. It is essentially creates the equivalent of a PDF which can easily be downloaded and read on smart phones or e-reader. What amazes me is that it has taken this long for the publishing and newsprint industries to figure out how to migrate to the internet profitably.....
No comments:
Post a Comment