The magazine of the future?

Those of us who mourned the loss of Domino magazine (and Blueprint, and House & Garden) last year can rejoice: Lonny, the shelter web magazine launched by two former Domino employees, just received venture capital money. Lonny looks like and feels like a magazine, not like a blog or a website. It has pages to turn, full-page advertisements, is only published every other month, and generates real ad dollars. In fact, advertisers report that ads on Lonny have been more effective than other online advertisements, with higher click-through rates. Lonny could represent a path for publishers to reach electronic reading devices like the iPad.

Read more about Lonny at the New York Times.