A new restaurant chain is taking social media to a new level. 4food, a New York City burger chain, is set to launch its first of 11 Manhattan restaurants in July 2010 with a flurry of social media functions to go along with it. The following are some examples of how 4food's marketing techniques:
- Customers can place orders via iPad
- Customers can name and brand their burger creation and then post it on Facebook or Twitter
- When ordering from home, customers can create commercials on YouTube.
-Seating at the restaurant consists of bleachers and communal tables, further driving home the idea of social networks.
The owners claim that they don't have to do any marketing if social media does it for them. They also don't have to pay for labor search costs as almost all of the 60 future employees found out about 4food through social media.
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