A recent NYT article talked about how merchants are taking advantage of the popularity of mobile applications like Loopt and Foursquare that enable customers to "check-in" at their locations to improve loyalty.
Rather than stamping loyalty cards, where say you can get your 10th soup at Hale and Hearty Free, merchants are using these applications to keep track and offer personalized deals to users. Starbucks offers a barista badge on Foursquare to their "mayors" who can get $1 off Frappuccinos.
Even Stanford University jumped on the bandwagon by using Loopt Star for their graduation events and offering prizes to those that checked in.
A number of new applications are now in the works to take advantage of the interest in tracking loyalty on their cellphones including Gowalla and Shopkick.
http://www.nytimes.com/2010/06/01/technology/01loopt.html?th&emc=th
No comments:
Post a Comment