Today I saw a report on Ad Age on the World’s hottest brands .Not having bought the report I do not know the methodology by which they have come to this conclusion so I did some quick research on each of these brands and their social media/marketing strategy
Manchester United – Supposedly the world’s most valuable soccer team doesnot have a social media strategy .Its unofficial fan pages in Facebook boast of 300000 fans. The official statement , “The club wishes to make it clear that no Manchester United players maintain personal profiles on social networking websites.Any official news relating to Manchester United or its players will be communicated via ManUtd.com.”
Coca Cola – An iconic brand with a very savvy social media strategy .A recent success is the Coca-Cola’s Expedition 206 campaign, in which the company uses social media to pick three individuals who visit all 206 markets where Coca-Cola has a presence. Along the way, the “Happiness Ambassadors” will take photos, make videos, send out updates on Twitter and Facebook and connect with individuals around the world.
H&M- known for its edgy clothes and designers like Madonna it had a social media disaster when, an outpost of the retail giant was caught shredding and discarding unsold clothes. When a New York Times reporter came calling for a comment, H&M didn't bother responding. But two days later, after readers expressed trending outrage on Twitter, H&M had to issue a statement
McDonalds – is very active in social media. Has a Mindshare community that helps owner-operators share ideas with one another. One of Steve’s favorite examples was how an owner in Italy used it to share a simple way to remove fingerprint stains from doors and windows with other McDonald’s owners around the world.
Havaianas – the flip flops from brazil are one of the hottest brands underwent a rebranding in 1994 and now has a very good social media strategy which includes Facebook , Twitter and routinely leverages viral marketing
Tata Nano- the world’s cheapest and smallest car from India has a beautiful website , a fan pages in Facebook, a user profile in Orkut and some half hearted attempts to blog through its website .
Li Ning - is a major Chinese athletic company which makes athletic shoes and sporting goods, it is started by the Olympic gymnast Li Ning . An official website exists.according to Wikipedia they emulate Nike in their branding and marketing strategy.
Tencent holdings - owner of China's most popular instant messaging service- QQ, had devised a payment system of coins in 2002 to allow its 233 million regular registered users to shop for treats in its virtual world. They were a big hit, perhaps too big a hit. Soon, these coins were being accepted by sites outside the Tencent network. People began exchanging them for real cash based on discount rates and traders began hopping onto the bandwagon to make a quick buck. The situation soon spun out of control when gamblers and private chat room girls among others, soon converted QQ coins into an alternate currency to the Yuan forcing a Government crackdown on sites brokering the currency.
Mercadolibre- is a website dedicated to e-commerce and online auctions in Latin America mostly.A s the site was in Spanish , I couldnot get any sense of social engagement except it has an ebay look and feel
MTN Group- MTN describes itself as "the leader in telecommunications in Africa and the Middle East). They are the sponsors of the World Cup and Man U. They have appointed a new Media agency which I read about in their corporate looking web site.
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