A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, June 14, 2010
Facebook Replacement Business Plan
So I was thinking about how a viable competitor to FB might emerge, and maybe an investor and programmer group could take a play from MySpace's playbook (with a wrinkle) and "recruit" the top 1000 most influential users from Facebook to the new enterprise. Maybe sprinkle in some ownership and/or stock options based on incentives (users recruited perhaps, views, etc.) and there might be enough negative sentiment on FB for there to be some momentum (if the platform is of a high quality). It worked for MySpace versus Friendster, why not for NewSocialNetworkCo versus FB?
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