What if I were to offer you now and for a limited time only, a free bottle of wine or a 30% discount coupon to one of the most coveted, high-end restaurants in New York City? Still not satisfied? How about in LA? Blackboardeats is the hottest, new site in the social shopping arena. It is sweeping the nation and making a name for itself with each and every bite. Blackboardeats, which was recently launced in September 2009, is a new start-up company that provides coupons to carefully-selected restaurants in NYC and LA in exchange for their customers' contact information.
The company was founded by Maggie Nemser, the Food Editor at Yahoo!, and Dan Levy, one of the original founders of the social media sensation, Daily Candy. Using a similar model to Groupon, the site operates by getting large discount vouchers from restaurants and then marketing them to a large list of potential customers through email and over the internet.
The site offers exclusive restaurant specials online and via email newsletter distribution. Blackboardeats delivers it newsletters to subscribers twice a week via e-blast or mass distribution over the web. It has currently expanded rapidly and now has over 50,000 subscribers to its newsletter. Maggie Nemser, the company's founder, is the first to admit that the company's success will depend on the quality of deals offered and the loyalty of its user base.
For additional information on Blackboardeats, click on the following link to read an interview with Maggie Nemser and learn more about the company's marketing strategies going forward.
http://econsultancy.com/blog/5831-q-a-black-board-eats-ceo-maggie-nemser
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