Newscorp's Purchase of Skiff Good Strategic Move

Newscorp announced today that it purchased Skiff, an e-reader platform developed by Hearst. Skiff is an e-reader platform that will allow Newscorp to easily publish content to tablets, netbooks, mobile devices, etc. Assuming the Newscorp didn't overpay (acquisition price was undisclosed), this is a good strategic investment for Newscorp, as it will allow the company to easily distribute its content to portable devices. It is clear that digital distribution content is shifting the way consumers access their newspapers and periodicals, so it's reassuring to see Newscorp making digital distribution a priority.