Could it be the Twitter effect?
Morgan Stanley analyst Mary Meeker's annual Internet Trends Presentation (very interesting to read. Please do it at www.slideshare.net/CMSummit/ms-internet-trends060710final) contends that online ads are about to take off.
As Cecilia Kang at the Washington Post reports, users spend 28% of total entertainment time on the Internet, but advertisers only spend 13% of their budgets on the Internet. That represents a $50 billion opportunity, according to Meeker, that advertisers are starting to seize.
Publishers are hoping she's right.
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