Twitter vs. Newspapers??

A recent poll by the tech industry website Mashable asked its viewers where they got most of their news from social media platforms or "real" newspapers. by 52% to 22% the social media platforms were the winner (others said they were equal or neither was valuable.) While this is an admittedly tech-focused base of respondents, what does this say about us as consumers and our threshhold for truth? Are newspapers necessarily any more reliable than social media? How do advertisers affect the content? Who are the people writing the content on either media? These are all important questions that we must answer as we move into a new age of digital information consumption.