The New York Times recently reported on Bravo’s use of social media in program development. Bravo has gone beyond traditional market research to use social media to tailor its programs to its key audiences’ wants and needs. The network has its stars to blog, encourages viewers to comment on its website and post to Twitter during episodes, uses text-message campaigns and Facebook pages for shows, and studies search terms that viewers use to understand what most interests its viewers. Researchers scour the web for viewers’ comments for guidance on which storylines and characters to feature. Bravo even displays viewers real-time Tweets on air, encouraging more participation.
Bravo, if you’re reading, please, please stop the Real Housewives from recording any more songs.
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