There are at least 5 reasons people make a purchasing decision:
1. They have a need
2. You have a great product
3. They are loyal to your brand
4. It is a great price
5. Emotional connection
While businesses can leverage internet marketing to address the first 4 reasons, social media is the jackpot for tapping into the 5th. To the extent that businesses can create warm fuzzies with their customers through social media, there is a huge opportunity to increase brand equity and loyalty without spending more than spare time.
http://dailyvoicemaildealio.com/2010/04/19/the-five-reasons-why-customers-buy/
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