Michael Kors is an example of a recent Instagram marketing
success story. As this article explains, they recently unveiled longer video
ads (the new “Marquee” tool) -- breaking the ground for all other brands. And
it worked, as proven by “increased awareness,” “ad recall,” and ultimately more
site visits. They also made sure to then market to the Instagram consumers on
Facebook, showing an integrated approach across the two platforms.
I have talked about Instagram/Facebook video marketing
before on the blog (e.g., regarding Macy’s holiday campaign), so I found it
super exciting to see how well this can work through this Michael Kors example.
The article notes how this brand has been known for being an “early adopter” of
social media (including Instagram) marketing. So, it will be very interesting
to see how other brands follow their lead and continue to use the tool moving forward
as well.
- Allison Kuncik
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