Tuesday, December 08, 2015

An Instagram Video Success Story



Michael Kors is an example of a recent Instagram marketing success story. As this article explains, they recently unveiled longer video ads (the new “Marquee” tool) -- breaking the ground for all other brands. And it worked, as proven by “increased awareness,” “ad recall,” and ultimately more site visits. They also made sure to then market to the Instagram consumers on Facebook, showing an integrated approach across the two platforms.

I have talked about Instagram/Facebook video marketing before on the blog (e.g., regarding Macy’s holiday campaign), so I found it super exciting to see how well this can work through this Michael Kors example. The article notes how this brand has been known for being an “early adopter” of social media (including Instagram) marketing. So, it will be very interesting to see how other brands follow their lead and continue to use the tool moving forward as well.


- Allison Kuncik

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