Facebook has now
started selling event tickets directly through event pages. The service is
available only in the Bay area for now but would be expected to open up in
other locations soon. Tickets are available to be picked up at Will Call for
now but this is another feature that is expected to change as Facebook refines
this service further, allowing customers to print tickets or keep online
tickets. This move is seen as another way that Facebook is trying to increase commercialization.
Facebook is not charging any cut right now but it would make sense for Facebook
to use this as a revenue generating service soon.
I see this as a
natural move for Facebook with almost all public and private events having a
Facebook events page now. It makes it easy for the attendees to purchase
tickets on the events page and have a one-stop-shop for all information related
to the event. Depending on what percentage of the cut Facebook decided to take
from event organizers, it may be a more economical option for organizers than
using paid services like Eventbrite
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