When it's so painful to see all the people fighting for black friday deals, you can just enjoy all that experience at your home. No pushing, no bargaining, no fighting and crying babies.
The game has gone viral, not only because it's free, but because it's so relevant for all of us in the U.S. From the gamer creator's perspective, this is great PR, or a source of digital marketing. By presenting something that is completely relevant, with very little tweaks and extra costs from last year's Christmas simulator, UK retailer has really hit a free home run.
http://www.netimperative.com/2015/11/game-christmas-shopping-simulator-returns-for-black-friday/
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