Not only Google, Facebook and Samsung are in the race to gain the market of VR devices, but many of the big entertainment companies such as Walt Disney are already producing the content that VR Devices’ users will demand.
Google’s Cardboard inexpensive device is definetively targeting the massive consumption, maybe in contraposition to what it was a big failure so far, the extremely expensive Google Glasses.
Walt Disney, has teamed up with Google and Verizon to hand out thousands of free Cardboard viewers featuring characters such as R2-D2. The initiative follows a partnership with the New York Times last month, in which viewers were sent to the newspaper’s subscribers.
Samsung and Facebook, on the other hand, just teamed up to launch a $99 VR gear headset. While Cardboard is designed for simplicity, Gear VR offers more sophisticated hardware and tighter integration with Samsung’s smartphones.
On the content side, Star Wars became the first highest-profile entertainment brand yet to join the Cardboard platform, this week.
In 2015 alone, more than $600m has been invested in 119 deals with most of that going into content companies such as Jaunt, NextVR and 8i.
http://www.ft.com/intl/cms/s/0/df7f388c-9974-11e5-95c7-d47aa298f769.html#axzz3tHT0NShw
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