The New Wave of Selling on Mobile and Social

original article: http://techcrunch.com/2015/11/29/the-new-wave-of-selling-on-mobile-and-social/

With holiday shopping around the corner, sales are expected to soar, and an increasing number of those will be coming from e-commerce platforms.
Important to note as well, the devices that consumers will be using to complete their purchases: mobile has become increasingly important and m-commerce transactions are exceeding already strong forecasts. This is the result of increased trust and comfort on the consumer side, but also of technological improvements on the retail side: sellers now offer mobile optimized sites and shopping specific apps that facilitate the checkout process and the whole process in general. Retailers and marketers now have access to a wealth of information about their target consumers' preferences and by leveraging that data efficiently, they could lead them to the products they are most likely to be interested in, thus increasing the likelihood of conversion. Social networks offer new possibilities for brands: by offering loyalty programs to users who connect to their brands through their social networks, they can better expand their reach since individuals trust the opinion of their peers more than they do advertising efforts that come directly from the brand itself. Ultimately, by integrating the power of the social platform with the shopping experience, conversions and consumer acquisitions are more likely to occur.