Key Email Marketing Trends from 2015

This article talked about some of the key email marketing trends over the last year.  The key highlights were as follows:

1) Email triggers on the rise
Email triggers were used more and were seen as more effective then in previous years - 7% of marketers said email triggers were very successful (up from 4%); 54% of marketers said email triggers were quite successful (up from 47%)

1) Making emails more mobile friendly
This has been one of the key changes - marketers focused not only on the design of the emails to make sure they display well on emails, but also on the content to ensure that it captures the attention of consumers in less space and less time (emails are read much quicker on mobile then desktop)

Key Email Marketing Trends