According to a recent study, half of people surveyed across 5 Southeast Asian countries who said they have clicked on or read a mobile ad said they did so bu mistake.
I think this ad is interesting because it highlights that there can be errors in data collection. While there is no doubt that mobile advertising is an increasingly important medium, it is important to understand that discrepancies may rise when judging the value of certain initiatives when we focus solely on quantitative metrics that may contain flaws (like click-through-rates for example).
A Simple Mistake?
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